Skip to main content

Just Announced: Additional Tariffs on Canada Imports

Posted on: July 21, 2026

Yesterday, the White House announced an additional 50% tariff on certain imports from Canada, adding further uncertainty to cross-border trade and shipping between the two countries. The President has used a section of a 1930 trade law never used before by a US President, outlined in the attached article, known as Section 388 of the Tariff Act of 1930. The measures could take effect following a 30-day implementation period and may affect a range of Canadian products, including alcoholic beverages, with no exemption for USMCA eligible products. Certain commodities, including energy products, potash, fish, and critical minerals, are excluded.  

Alcoholic beverages are front and center in this discussion, as the Canadian ban on the import and distribution of USA alcohol products is one of the items that has triggered this announcement. With the 30-day window before implementation, the expectation is that there will be negotiation and potential de-escalation. Trump has threated additional tariffs on Canada many times in the last months, including a threat to impose tariffs due to the smoke from wildfires just last week, but this is a clear escalation of the situation.   

Although no new border or transportation restrictions have been announced, the possibility of Canadian retaliatory measures could create additional disruption for North American supply chains. Importers may wish to evaluate whether shipments can be advanced before the potential new tariffs take effect and should keep a close eye on developments.   WSSA will continue to monitor and provide further guidance as additional information becomes available.